branding
Homegrown for good (now Tidal nyc)
I worked as a Designer/ Art Director during Tidal’s early days, creating presentation decks, trend research, curating prints and color ways for the first few collections as well as using licensed artwork. I brought to the owners attention that we should revisit the logo and created this Brand Book for them including logo and manifesto.
Goldman global arts
Goldman Global Arts is an in-house Agency of Goldman Properties. They requested a logo with a lightbulb and paint brush, maybe both?.. Unfortunately they decided to just stick with just the logotype, no illustration. I still think they’re pretty cool and speak to the revolutionary air the agency was looking for.
art Basel 2017 Branding for Wynwood Walls
For two years, I Art Directed the Creative for the the Wynwood Walls Art Basel Campaign. This was always an honor for the visibility it had throughout one of the largest Art fair’s in the world.
art Basel 2016 Branding concept - Wynwood Walls
For two years, I Art Directed the Creative for the the Wynwood Walls Art Basel Campaign. This was always an honor for the visibility it had throughout one of the largest Art fair’s in the world.
HELLO JETBLUE LOGO PITCH
Jetblue asked me to develop a logo for their internal office web platform called “Hello Jetblue”. Obviously they have strict brand guidelines I needed to adhere to so while challenging, I loved creating the illustrations for it.
The first was based off the idea of a paper airplane culture in an office, which also when animated , resembled a heart.
The second concept took one of their ideals and illustrated it “jetblue” style.
The third concept is based on teamwork and how Home Plate resembles the place where your team gathers to greet you to celebrate after all of your hard work.
