BEAUTY
Skinceuticals Global instagram
CONCEPT DEVELOPMENT • ART DIRECTION
Skinceuticals needed a 360 Rebrand of its social media presence. As Art Director, I was tasked with creating Style Guides. Templates, developing concepts, planning and executing Quarterly photoshoots as well as overseeing 3-5 designers to produce layouts each month. Below are a few examples of the new direction for Model Photography, Texture and bottle Still life. Photography by Jeffrey Westbrook or Heather Hazaan, Prop & Texture Styling by Liz Desouza
MONTHLY CONTENT EXAMPLES
NEW PHOTO AND STYLING DIRECTION
Skinceuticals Social Content factory
CONCEPT • ART DIRECTION • EXECUTION
Before Skinceuticals decided to merge all of its Instagram accounts to one, Social Content Factory existed. This was managed by the Digital Team where we developed concepts and executed on a monthly basis in conjunction with the Digital Marketing Teams objectives.
Queens Day 2021
ART DIRECTION • EXECUTION
This was one of the most fun campaigns to work on. At Skinceuticals, science is our DNA and we found a beautiful mathematical way to exemplify a woman, a flower blooming as she would using our products. Just as science is slow, we aimed to capture the fleeting moments of the bloom with photographic graphic elements to represent the time.
This was the first Global campaign to co-direct with Eri Chi. Queens Day is an Asian Holiday celebrating the Woman- much like the American Mother’s day. 360 creative concept development and execution of omnichannel content including campaign activations, in-store visual merchandising collateral, social content, and online/digital for Global Market release.
CLICK IMAGE BELOW FOR CAMPAIGN VIDEO
CAMPAIGN MAIN VISUALS
CAMPAIGN PRODUCT DISPLAY PAGES
skinceuticals Holiday
GRAPHIC DIRECTION AND EXECUTION
We all imagine what it would feel like to ride in Santa’s sleigh for a night, flying at warp speeds, snowy wind in our hair, white knuckling the reins as you fly over the mountaintops. We emulated that feeling flying through our labware with explosive holiday energy into a snowglobe inspired finale.
Supporting the Global Art Director, 360 creative concept, development and execution of omnichannel content including campaign activations, in-store visual merchandising collateral, social content, and online/digital for Global Market release.
CLICK IMAGE BELOW FOR CAMPAIGN VIDEO
