MARKETING CAMPAIGNS

MAFIA III & PLAYBOY FAUX COVER

CONCEPT DEVELOPMENT • DIRECTION
As Marketing Art Director, I created pitch ideas and concepts with the Sales Teams. 2Kgames came to us wanting to collaborate with their launch and I created a few concepts to get the ball rolling, celebrating Cassandra, one of the key players in the Mafia III game.

AWARDS
FOLIO: 2016 INTEGRATED MARKETING CAMPAIGN WINNER + MARKETING BEST IN SHOW WINNER
MIN'S 2016 BEST OF THE WEB – INTEGRATION WITH PRINT FINALIST

PLAYBOY + DOS EQUIS “INTERESTING CONNECTIONS”

BRANDING • EDITORIAL / PRINT • LAYOUT • DIGITAL
This campaign was developed as a continuation of “the Most Interesting Man in the World” in the Playboy World. I designed and developed the logo, look and feel of the Campaign as well as In-book Print Layouts, Social Media, Mobile Interstitials and Web Takeovers for advertising.

Playboy and Public School’s “GONE ROGUE”

BRANDING • EDITORIAL / PRINT • LAYOUT • DIGITAL
This campaign was meant to be Playboys foray into the streetwear world featuring Max and Dao from PUBLIC SCHOOL. I designed and developed the logo, look and feel of the Campaign as well as Social Media, Mobile Interstitials and Web Takeovers for advertising.

KIN NYC

CREATIVE DIRECTION • PHOTOSHOOT • PRINT • LAYOUT
KIN NYC loved the concept behind my Urban Glam idea for their launch lookbook. Our model’s were the lead singer Leslie Kuyo from King Holiday and his girlfriend/ Art Agent Sarah Sperling. We felt they truly embodied the vibe in style and attitude for KIN NYC.